We expose RA agent-based model of the opinion and tolerance dynamics in artificial societies. The formal mathematical model is based on the ideas of Social Influence, Social Judgment, and Social Identity theories.

A model of innovation diffusion in a structured population with two groups who are averse to adopting a produce popular with the outgroup.

An artifcal stock market model that allows users to vary the number of risky assets as well as the network topology that investors forms in an attempt to understand the dynamics of the market.

An agent-based framework that aggregates social network-level individual interactions to run targeting and rewarding programs for a freemium social app. Git source code in https://bitbucket.org/mchserrano/socialdynamicsfreemiumapps

This is a model of coherency based belief within a dynamic network of individuals. Described in an invited talk on workshop on Coherence, Berlin, 9th July 2016.

The simulation model SimPLS shows an application of the PLS agent concept, using SEM as empirical basis for the definition of agent architectures. The simulation model implements the PLS path model TAM about the decision of using innovative products.

This model simulates how collective self-organisation among individuals that manage irrigation resource collectively.

This is an adaptation and extension of Robert Axtell’s model (2013) of endogenous firms, in Python 3.4

the model can be used to describe the product diffusion in an Advance Selling Strategy. this model takes into account the consumers product adoption, and describe consumer’s online behavior based on four states.

This adaptation of the Relative Agreement model of opinion dynamics (Deffuant et al. 2002) extends the Meadows and Cliff (2012) implementation of this model in a manner that explores the effect of the network structure among the agents.